Desteni's copyright violation of Apple logo

As was pointed out a few months ago, the design of the original Desteni I Process logo (also used generally as a Desteni logo) was a copyright violation. 

original Desteni I Process MLM logo

It was a copy of the Apple AppStore logo.

Apple AppStore logo

Apple Inc were eventually informed of this. It appears Apple took action and Desteni responded by changing their logo on the desteniiprocess.com and desteni.co.za websites. Desteni members will also have to change the logos on their avatars on Facebook and elsewhere.

D I Process: new logo

This is another indication that since the termination of their main YouTube channels, and as Desteni continue to publicise their 'equal money system' cult scam, they will continue to encounter more opposition and more setbacks.

Apple AppStore Logo Copied by Desteni - Why?

Ivan Rauscher

In a previous post it was shown how the Desteni I Process logo is a copy of the patented Apple AppStore logo.

Apple AppStore logo

The Apple brand's cult-like following was highlighted in a 2009 documentary called Macheads, 'an exploration of the fanaticism that surrounds the Apple brand, featuring interviews with Mac evangelists and members of the Mac community'.

Apple fans are said to belong to the Cult of Mac. Neurological research has shown that Apple triggers 'religious' reaction in fans' brains. This was covered in a BBC TV show, Secrets of the Superbrands.

original Desteni I Process logo

The name, "Desteni I Process" is obviously based on the famous brand names, Apple iPhone, Apple iPod, Apple iPad.

Conspiracy theorists theorise as to whether Apple Inc is run by the Freemasons. Apple is already seen by conspiracy theorists as a major player in the New World Order, but of course Desteni want to be the New World Order.

Looks like Desteni are hoping some of the success of the Apple brand and the loyalty and devotion it inspires will trigger a similar response in recruits for the Desteni I Process pyramid selling scheme.