Wednesday, 20 February 2013

Public Consequences - Desteni Doomed - 7

Ivan Rauscher

(continued from Desteni Doomed - 1: The Voice of a Sane Organization? / 2: Cult Awareness / 3: Cultish Behaviour Patterns / 4: Related Material Elsewhere / 5: The Best Cult EVER? / 6: The Equality Lie)

Changes to the System

Desteni is supposed to be a group of people developing a new global system of equality called Equal Money System (EMS) which can be applied at every level of human, plant and animal existence. Putting aside the question of how equality could ever be a 'system', why is it that the people involved in Desteni only use social networking websites, make blogs and YouTube videos and do practically nothing else to communicate their message to the public?

In 2011, as previously reported, some of the Desteni channels featuring thousands of their videos were terminated by YouTube and Vimeo. This was after Desteni had issued numerous copyright claims against other channels.

Destonians say they were banned because their 'message of equality' is a threat to the system.

In fact, Desteni had been reported (not by anyone associated with this blog) for violating the user guidelines of YouTube and Vimeo which do not allow spam, 'commercially deceptive content' or Multi-Level Marketing. Desteni videos are in order to advertise the Desteni I Process MLM scheme, and any form of MLM is widely regarded as commercially deceptive.

More on this at: Desteni material banned by web host.

The Desteni organisation has been active on the internet since 2007, and still runs countless YouTube channels, blogs and websites. Thousands upon thousands of their videos and texts have been and are published on a daily basis. But there are still only around 100-150 members of the group.

After the DesteniProductions and BernardPoolman YouTube channels had been terminated there were some changes to the public image of the organisation. Before the end of 2011, the founder, Bernard Poolman and the 'Desteni portal' Sunette Spies had been publishing talks nearly every day. Nowadays, however, they release a lot less videos, with several weeks or months between new releases. (note: this changed soon after the publishing of this article as Spies has taken to releasing public audio-based videos more frequently but not as yet Poolman)

Destonians started posting at last year, but apart from brief comments of approval, they rarely discuss each other's posts. Sometimes they post in other sub-Reddits, but then get criticised for being a cult, just as they were two years ago. Here are links to commentary about Desteni at Reddit:

The first e-sect ever made? / What makes people turn to religion?  / Interesting cult I found surfing youtube  / A friend of mine is part of a South African cult called Desteni that forces its members to shave themselves bald and work on the farm of their leader. What should I do? / Are Atheists Prisoners of the Mind as Well?  / Lao Tzu in Modern Society: "Do Your Work, Then Step Back"  /   Let's identify conspiratard groups  / Rolling Jubilee - Clear Debt to get More Debt - Why this is no solution / Proposal: Exclude the Desteni cult
After some years of denouncing capitalism and after having been denounced as communists, Desteni began promoting Equal Money Capitalism this year, and have set up a board for it. 'Equal Money Capitalism' is supposed to involve 'research' into how there can or maybe possibly could or will be a transition phase as 'the current system' changes into EMS.

Internet Movement

Recently an article about Desteni was published at Wikipedia in Swedish (discussed at the Desteni forum). Editors quickly deleted it, describing Desteni in translation as 'a South African cult of some kind' and decided content of the article did not explain relevance of the topic. This is because for an article to be included in the Wikipedia encyclopedia it has to reference enough independent sources to show that its topic is worthy of attention.

Most of the independent sources discussing Desteni are online. Usually the group has been described in terms of being a cult (including by members of the ex-Scientologists forum); as Wikipedia editors in English also described it back in 2008 when they deemed Desteni non-notable.

Destonian, Anna Brix Thomsen mentions that in 2010, host of 'The Keiser Report' on the Russia Today TV channel, Max Keiser posted EMS promotional videos on his website. Dean Robinson has pointed out that Keiser removed these videos after viewing Robinson's Max Keiser & the Money Cult video (EMS is discussed from around 5 mins 30 sec). There is no record of Keiser ever having publicly written or voiced any comment on EMS or Desteni.

Another thread at the Desteni forum posed the question, Desteni: Cult or not?, but it was soon locked down. The suggestion is the question should be regarded as irrelevant because they already dealt with it in YouTube videos tagged Anti-Hate a while ago, and what Desteni are about is 'standing up for equality'. 

Bernard Poolman wrote in his blog that Desteni is the BEST CULT ever. But Poolman's 'desteni' has only ever been referred to as a cult, which is an authoritarian, hierarchical group that views outsiders as corrupt and itself as having the monopoly on the truth. No cult can represent equality.

Terri Kirchner, a contributor to Wide Base UK, an 'activist multimedia foundation' for 'Inclusive Political Media and Opinion Dissemination' recently described Desteni as a '"channeling" sect' and 'failed Internet movement' which created 'a minefield of disapproval' for itself. She wrote:
Desteni imagines converting the entire world to its cause but appears to be too bizarre to recruit anyone beyond the most mentally unstable and impressionable people living out their lives on YouTube.

Anna Brix Thomsen states that it is more than just internet-based. Yet in communicating its message to the public 'desteni' only ever uses the internet, and in a very limited way.

Where's the Message?

Destonians often suggest that anyone who criticises EMS is therefore living in fear, protecting their money, opposed to equality and 'supporting the current system'; that only Desteni can save the world, and otherwise humanity will be destroyed.

Destonians very rarely try to develop ideas in creative discussion with other people not in their group. They tend to ban or block anyone with a different point of view.

Although its message is supposed to deal with 'practical solutions' there is no evidence that the Desteni organisation has helped practically solve any issues of equality or equal rights for anyone anywhere, or that it is attempting to do so.

Destonians do not put EMS up for discussion at political web forums. No articles on EMS get published or reviewed on political or social justice websites.

Destonians travel to South Africa for working holidays at the Desteni farm but no-one who lives at that farm travels anywhere to spread the message of Desteni or EMS.

'Desteni' does not try to get the attention of news media or on TV with its equality message. Bernard Poolman states that the group needs more financial support before it can do that.

They'd only have to do or say something that was newsworthy... But Destonians have never issued any press releases, given radio interviews or tried to get articles on EMS published in newspapers or magazines.

Desteni does not even hold public meetings or events anywhere.

Equality organisations

There are organisations, political movements and groups all around the world standing up for equality. Several of them regularly appear in news media. Many actively campaign for alternatives to capitalism, and try to create them. Some of these groups may be a 'threat to the current system', while others are official organisations protecting laws regarding equality and equal rights.

But Desteni does not try to enter a dialogue, share ideas or show solidarity with any such movements, groups or organisations.

Desteni has never tried to discuss EMS in public with any of the film-makers, researchers, authors and mainstream and radical politicians and political commentators with equality as the main focus of their agenda.

Destonians often reference other people's film documentaries, studies and research in their blogs and videos in order to promote EMS. But none of these documentary film-makers, researchers, or indeed any independent sources, have ever given an explanation of how Desteni or EMS are valid or useful in terms of equality, equal rights, politics, economics or social justice.

Not even anyone at the David Icke forum.

Instead of showing only a static image, if Bernard Poolman was to appear publicly in videos talking to camera and engaging an audience that way, as do his followers, the Destonians, it would of course help bring the message of Desteni and EMS to more people.

As she is the 'portal' of Desteni, Sunette Spies explains in detail the message of EMS and the Desteni 'process'. No new public videos of Spies talking to camera have been released for quite some time, but if they were, again it would certainly bring word of EMS to more people.

It seems that the Desteni group are deliberately restricting public communication of their so-called message of equality by confining it to webpages run only by recruits, while the two main spokespersons are keeping a low profile.

The Tools

The potential or actual Desteni recruits tend to be people willing to talk about their private personal concerns with strangers on the internet. They often admit they have social, psychological and/or health or drug problems or that they've been diagnosed mentally ill, and they are most usually into New Age philosophies and conspiracy theories.

Self-help publications

Desteni recommends some well-known, widely-used self-help techniques. Breath awareness, self-forgiveness or giving up addictions in 21 days can of course be freely practiced by anyone without joining any group but these and similar techniques are represented by Desteni as if they are 'the Desteni tools'.

In the practice of self-forgiveness, recruits provide detailed personal information as public testimonials to advertise Desteni commercial products. They use news items and data about political corruption, abuse or injustice to advertise EMS and sale of Desteni products, which they say will lead to the end of 'the current system', and bring 'world equality'.

The Destonians look for personal advice and the Desteni group offers it, sometimes in the guise of a 'reptilian' they say created human beings: Anu.

They are instructed in 'Structural Resonance Alignment' involving the practice of Applied Kinesiology ('muscle communication'). They propose that in the Equal Money System homeopathy will be 'the primary medicinal health support that will be used as it will support the body at the level of equality'. They recommend the practices of the Burzynski Clinic...

And so it goes on... Desteni states it provides 'education', and suggests or implies its members can, for example, give advice to parents, or help treat anorexia, schizophrenia or alcoholism.

Desteni 'educational' courses have never been recognised or approved by any independent, official or non-official organisation, and no member of the group is qualified or experienced to give out advice on psychological, health, drugs or social matters.

Although they claim to be opposed to charity, Destonians request charitable donations for research into plant, animal and human life, and apart from the fact that they do not say how their 'research' is carried out, they have no professional background in the sciences. EMS is said to be political yet none of the group show that they have ever had any real involvement or experience in political activities.

All of this is clear from an investigation of the material published by Desteni and the Destonians.

Any reasonably well-informed member of the public can (not by reading this blog but the Desteni websites) see that 'Desteni' is a commercial scheme that recruits individuals into the buying and selling of products, the content of which has been recycled out of related material found in religious cults, New Age philosophy, self-help, quack medicine, occultism and conspiracy theories. Promotion of 'equal money system' is just a way of persuading people to pay and work for the 'Desteni' business as unpaid volunteers.

Research & Investigation

Inevitably, it will become clear for some of those currently involved in Desteni that they have been misled. Several ex-supporters have already spoken out. Others could at any time reveal more about what goes on behind the scenes.

Desteni condemns the family and friendships. Concerned friends and relatives have already made strong objections and could take decisive action.

The Cult Education Forum and other sources have shown that some of the business practices of Desteni may possibly be verging on illegality.

Donations and payments made to Desteni go to the Equal Life Foundation, which is registered as a non-profit company yet it seems only to exist to take donations and manage profits made out of sale of Desteni products.

Desteni could easily become the subject of more reports in mainstream media such as occurred with South African newspapers, Sondag in 2011 and Rapport in 2009 (see this link and that) -- or in the alternative media.

The Desteni group is surely aware that if it raises its public profile and spread its message further afield it is likely its activities will be researched and investigated by more far-reaching independent sources than this blog, the Destenigossip blog, the Anti-Desteni Movement, XfinksX, 0rdoTempliAurora, Istenenergia, MarioBrotha, the Cult Education Forum, the Skeptic Project and the numerous other forums, blogs, YouTube channels, websites and videos which have criticised the cult over the past five years.